Introduction
Tatem Games, the awesome mobile game developer behind fan favorites like “MyGym” and “Dream Gym”, has teamed up with our pals at Torox to make their player community even more fantastic!
Challenge
You see, Tatem Games is all about creating epic games and fostering a strong player community. But they wanted to level up their game by attracting the best players and keeping them engaged. That’s where Torox came to the rescue!
Solution
Torox and Tatem Games put their heads together and came up with a brilliant plan: Tatem Games would offer higher rewards to players who showed they had what it takes to conquer in-game challenges. How did they do it? They used Torox’s super cool Cost-per-Engagement (CPE) product, which lets developers pay based on how engaged players are, not just for installing or seeing ads. This meant Tatem Games could be super precise with their rewards, getting the most bang for their buck.
Results
And guess what? It worked like magic! 🪄 The number of new players joining their games shot up by a whopping 32 times in just a few months. And these new players were the cream of the crop because they’d already achieved some big in-game wins. So, they ended up being worth way more than what it cost to bring them in. Thanks to Torox’s CPE product, Tatem Games exceeded their goal for Return on Ad Spend (ROAS) by a whopping 58%!
The results were so fantastic that Tatem Games decided to supercharge their marketing strategy. They bumped up their monthly budget for getting new players by 10x, and in some places, they even increased the rewards they were offering by 50-100%.
Conclusion
In a nutshell, Torox’s CPE product was the secret sauce that helped Tatem Games attract top-notch players in a big way. More new players than ever, beating their ROAS goal, and a turbocharged marketing budget – that’s what you call a win-win! 🚀 The collaboration between Tatem Games and Torox is still going strong, ensuring that Tatem Games continues to thrive in the wild world of mobile gaming. Go Team Tatem and Torox! 🎉