Introduction
AppQuantum, the dynamic Android game developer, and Torox, a leading player in the mobile advertising world, recently teamed up to achieve astonishing results. AppQuantum is renowned for its hit titles like Gold & Goblins,Idle Lumber Empire and etc. making it a prominent figure in the gaming industry. Meanwhile, Torox specializes in innovative advertising solutions. This collaboration aimed to maximize ROI, acquire high-quality users, and scale up volume.
Challenge
AppQuantum had previously been using single event conversion CPE offers for their Idle game, Gold & Goblins, which required users to complete various in-app tasks or reach specific levels. While this approach had seen some success, they noticed a pattern where casual users were dropping off at a certain point in the user journey, while paying users continued to engage at deeper levels and events.
Solution
With the desire to keep freemium users engaged and happy, AppQuantum decided to explore Multi-Reward CPE offers, a strategy proven to extend user engagement. This approach allowed players at all skill levels to access premium heroes and other in-app content, enhancing the gaming experience. As expected, Multi-Reward CPE offers also succeeded in driving more users deeper into the game. Impressed by the initial results, AppQuantum continued to run multiple offers for predetermined-level events.
Results
The outcome of this collaboration between AppQuantum and Torox was truly remarkable:
An impressive 37% increase in user retention.
A staggering 85% increase in return on advertising spend (ROAS).
Conclusion
These outstanding results demonstrate the power of innovative strategies and strong partnerships in the mobile gaming industry. AppQuantum and Torox are excited about the future and are eager to continue pushing the boundaries of success in mobile advertising and gaming.