Ovivo

Introduction

Ovivo Games, a hyper-casual game studio, teamed up with Torox to enhance their user acquisition efforts and achieve outstanding results. In this case study, we’ll explore how Torox’s Offerwall and Multi Rewards campaigns helped Ovivo Games acquire new users successfully while achieving a remarkable 3X Return on Ad Spend (ROAS).

Challenge

Ovivo Games faced the challenge of acquiring new users efficiently in a fiercely competitive mobile gaming industry. They were determined to improve their ROAS and reach a broader audience.

Solution

Leveraging Torox’s Offerwall:

Ovivo Games decided to tap into Torox’s Offerwall, a powerful and user-friendly ad format that allowed them to monetize their games by displaying a variety of engaging offers to players. These offers included tasks such as app installations, surveys, and other interactive content that players could engage with in exchange for in-game rewards.

Rather than integrating the Offerwall directly into their games, Ovivo Games partnered with Torox to display the Offerwall to their player base. This approach eliminated the need for extensive development work and allowed Ovivo Games to leverage the benefits of the Offerwall quickly.

Multi Rewards Campaigns

To further enhance their user acquisition strategy, Ovivo Games embraced Multi Rewards campaigns offered by Torox. These campaigns allowed Ovivo Games to offer players multiple rewards for completing various tasks within the game, such as watching videos, completing surveys, or downloading promoted apps.

The Multi Rewards campaigns not only enticed existing players to engage more deeply with the game but also attracted new users who were motivated by the prospect of receiving multiple rewards. This innovative approach significantly improved user retention and acquisition.

Collaborating with Torox and utilizing the Offerwall, Ovivo Games achieved impressive results:

3X ROAS Improvement: Ovivo Games witnessed a remarkable 3X increase in their return on ad spend. This significant boost in revenue allowed them to reinvest in game development and marketing efforts.

Enhanced User Acquisition: Ovivo Games successfully acquired a diverse user base through the Offerwall. This expansion allowed them to reach beyond their initial target audience and grow their player community substantially. Improved Player Engagement: The Multi Rewards campaigns and Offerwall experience kept players engaged and returning for more, leading to higher user retention rates.

Improved Player Engagement: The Multi Rewards campaigns and Offerwall experience kept players engaged and returning for more, leading to higher user retention rates.

Torox’s partnership with Ovivo Games demonstrated the effectiveness of the Offerwall and Multi Rewards campaigns in driving user acquisition and improving ROAS in the hyper-casual gaming industry. By leveraging Torox’s solutions, Ovivo Games efficiently expanded their player base and revenue, highlighting the impact of innovative ad strategies in the competitive realm of mobile gaming.